WorkInProgress Lands Jimmy John's After Losing the Pitch the First Time

Matt Talbot says his shop won the business it initially lost. In a LinkedIn post dated July 21, the WorkInProgress founder disclosed that the independent agency is now working with Jimmy John's, following an earlier pitch that didn't go WIP's way. Talbot didn't specify how much time passed between the loss and the win, or what changed in the second round.

No campaign details have been released. WorkInProgress hasn't announced creative, media scope, or contract terms tied to the Jimmy John's business. The agency also hasn't confirmed whether the account was won through a rematch, an open review, or a direct approach after the brand's needs shifted.

Jimmy John's advertising has moved between agency partners in recent years. Searches for "jimmy johns advertising" run at 880 per month. The scope of the Jimmy John's advertising campaign under WorkInProgress remains undisclosed.

Talbot founded WorkInProgress as an independent shop, and the Jimmy John's win marks the agency's latest confirmed piece of new business. Free Agency Media has not independently verified contract value, agency-of-record status, or campaign start date. The information here reflects what Talbot stated publicly on LinkedIn as of the July 21 post.

WorkInProgress has not responded to requests for further comment. Jimmy John's has not issued a public statement confirming the agency relationship. This is a developing signal. Free Agency Media will update this report as verified details become available.