Summer Creative Agency Builds New Visual Identity for Jordanelle State Park

Summer Creative Agency has designed a new visual identity for Jordanelle State Park, part of the Utah Department of Natural Resources. The agency announced the work on LinkedIn on August 1, 2026.

The campaign includes a full merchandise line: stickers, t-shirts, and hats, all built around the new park branding. Jordanelle State Park sits in the Wasatch Back and draws visitors for boating, camping, and mountain biking on the reservoir it surrounds.

The brief covers both identity work and retail product design. Summer Creative Agency worked directly with Jordanelle State Park and the Utah Department of Natural Resources rather than through a tourism or state marketing contract. State park systems typically run these projects through in-house design teams or small regional studios.

No campaign name, budget, or contract length was disclosed in the announcement. Summer Creative Agency did not specify whether the merchandise will be sold on-site at Jordanelle, through state park system retail channels, or both.

The post did not include creative samples of the finished stickers, shirts, or hats, nor did it name individual designers or account leads on the project.

Utah's Department of Natural Resources oversees more than 40 state parks. Jordanelle ranks among the system's higher-traffic reservoir properties given its proximity to Park City and the Salt Lake metro area. Summer Creative Agency's announcement did not confirm whether additional Utah state parks are part of a broader identity rollout.

Free Agency Media has reached out to Summer Creative Agency for additional details on the scope and timeline of the Jordanelle State Park engagement.