11K Consulting Named China Digital Agency for Jul's London

11K Consulting has been appointed as the China digital marketing agency for Jul's London, the company confirmed via LinkedIn on September 2, 2026.

The mandate covers Jul's Restaurants' China-focused digital marketing, spanning social media management, content production, and influencer engagement. 11K Consulting will run the brand's presence across Chinese platforms as Jul's London looks to build visibility with China-based audiences.

The announcement did not specify a campaign name, contract length, or budget. It also did not detail which specific Chinese platforms (Xiaohongshu, WeChat, Douyin, or others) will be part of the scope.

Jul's London operates as part of Jul's Restaurants, a London-based restaurant group. This appointment marks a formal step by Jul's London toward dedicated China market marketing, distinct from the brand's existing UK and European marketing operations.

For 11K Consulting, the win adds a hospitality and F&B client to its roster of China market entry and digital marketing accounts. The agency's LinkedIn post frames the appointment as a China digital marketing consulting engagement for Jul's London, positioning 11K as the brand's dedicated partner for influencer relationships and content strategy in the region.

No holding company or competing agency was named in connection with the account prior to this appointment. Free Agency Media has not independently verified deal terms beyond the scope described in the September 2 announcement.

The appointment adds to a growing pattern of UK hospitality and restaurant brands engaging specialist China digital marketing agencies to manage cross-border social and influencer strategy, separate from their domestic advertising and marketing operations.