Kindred Named Social and PR Agency for JustGiving

Kindred has landed JustGiving as a new client. The independent agency will handle social and PR duties for the fundraising platform, with the Just Giving Awards campaign as its first assignment.

The news came from Kindred's Zac Schwarz, who announced the win on LinkedIn on September 5. Schwarz confirmed Kindred is now JustGiving's social and PR agency of record and is already in production on the Just Giving Awards work.

JustGiving, the UK-based online fundraising platform, joins Kindred's roster as the agency takes on both the social strategy and PR components of the account. The scope and timeline for the Just Giving Awards campaign have not been disclosed, nor has whether additional agencies are involved in other disciplines.

The win adds to Kindred's book of business in the nonprofit and social good space. Details on contract length, team size assigned to the account, or reporting structure have not been disclosed.

Free Agency Media will continue tracking the Just Giving Awards campaign as creative output becomes public.