Base Beauty's KAYALI Campaign Wins Best PR Campaign at 2026 US Agency Awards

Base Beauty won Best PR Campaign at the 2026 US Agency Awards for its work with KAYALI. The recognition was reported by Kaitlyn Kerrigan on LinkedIn on August 13, 2026.

The award covers a PR campaign Base Beauty ran on behalf of the fragrance brand. Neither the campaign name nor its budget has been disclosed publicly.

The 2026 US Agency Awards recognize work across categories including PR, creative, and integrated campaigns. Base Beauty's win places its KAYALI campaign among this year's honored PR work, part of a broader field of beauty industry submissions evaluated by the awards body.

Base Beauty has built its client roster within the beauty and wellness sector. KAYALI, the fragrance brand founded by Mona Kattan, has grown its market presence through a mix of product launches and marketing partnerships since its 2018 debut.

Details on the specific PR strategy, media placements, or campaign timeline tied to the award have not been made public. The source post did not specify whether the win covered a single campaign phase or a broader body of work across 2025 and 2026.

Other award categories and their winners were not referenced in the source post.

Free Agency Media has not independently verified additional details of the campaign beyond the award announcement. Further reporting will follow if Base Beauty or KAYALI release campaign specifics, media results, or additional commentary on the award.