Axel Media Studios Produces Television Campaign for Khatu Shyam Udyog Featuring Apurva Agnihotri

Axel Media Studios has completed a campaign for Khatu Shyam Udyog featuring actor Apurva Agnihotri. The agency confirmed the work in a LinkedIn post on July 23, 2026.

The scope covered three components: a brand shoot, a celebrity endorsement, and television ad production. Agnihotri, known for television roles including "Sanjivani" and "Kkavyanjali," fronts the campaign as the face of Khatu Shyam Udyog's advertising push.

Axel Media Studios handled production end to end, covering the brand shoot, endorsement deal, and television ad production as a single engagement. The agency's announcement did not specify campaign name, budget, or media spend allocated to the television rollout.

Khatu Shyam Udyog joins a list of India-based brands turning to independent production studios for celebrity-fronted television work. The endorsement-plus-TVC model, pairing a known face with produced brand content, is a standard route for regional and national brand visibility campaigns in the Indian market.

No details on air dates, target markets, or campaign duration were included in the source post. Axel Media Studios has not disclosed contract terms or the length of its engagement with Khatu Shyam Udyog.

The agency's LinkedIn presence lists brand shoots, endorsement deals, and television ad production as core service lines, and the Khatu Shyam Udyog work fits within that existing service mix. Further campaign specifics, including air schedule and creative direction, have not yet been made public by either party.

Free Agency Media will update this report if additional details on the Khatu Shyam Udyog campaign, including media placement and campaign performance, become available.