Braindad Launches Sachin Tendulkar Hiccup Campaign for Kissht

Braindad conceptualised and executed a new campaign for lending brand Kissht, built around a single comedic device: Sachin Tendulkar gets hiccups every time a loan is approved on the platform.

The premise ties directly to Kissht's core pitch: fast loan approvals. Every approval on the platform triggers another hiccup for Tendulkar, turning speed into a running visual gag. The format uses the cricket legend's reaction as a stand-in for how quickly Kissht processes lending decisions.

The campaign was first reported by Shwetha, who shared details of the work on LinkedIn on August 27, 2026. No campaign name, media spend, or release date has been disclosed publicly.

Braindad handled both concept and execution for the Kissht campaign, per the LinkedIn post. The agency has not released additional creative assets, film length, or media channels tied to the rollout at time of publication.

Kissht operates as a digital lending platform, and speed of approval has been a recurring theme in its brand messaging. The campaign uses Tendulkar's on-screen reaction to represent that speed.

Neither Braindad nor Kissht has issued a formal press statement confirming campaign scope, target markets, or media budget as of this report. Free Agency Media will update this post if additional details, including campaign name and release date, are confirmed by either party.