Untold Studios Delivers VFX for Škoda's Ichy Campaign, Built with AMV BBDO and Rogue

Untold Studios has completed VFX and animation work for a new Škoda Auto campaign introducing Ichy, a brand character created for the automaker's electric Peaq model. The news came via a LinkedIn post from Larisa Covaciu, Senior Producer at the London-based VFX studio.

The campaign was built with creative agency AMV BBDO and produced by Rogue. Untold Studios handled the visual effects and animation pipeline that brought Ichy to screen.

Ichy is positioned as a mascot-style character for the Peaq, Škoda's electric vehicle line. The character-led approach marks a departure from straightforward product-shot advertising common in auto advertising campaigns, pairing narrative animation with live-action production from Rogue.

This Škoda Auto advertising work adds to Untold Studios' credit list, which spans VFX and animation for brands across categories. The studio operates independently of holding company VFX networks. This work places Untold Studios within the independent production landscape that FAM tracks across creative and production disciplines.

Covaciu's post did not disclose budget, market rollout, or media spend tied to the Ichy campaign. No broadcast date for the spot was included in the announcement.

The collaboration brings together three separate companies on one deliverable: AMV BBDO on creative, Rogue on production, Untold Studios on VFX and animation. That structure is standard in auto advertising, where a single campaign is assembled from multiple specialist shops rather than a single agency handling all disciplines.

Škoda Auto has not issued its own confirmation of the Ichy character or the Peaq campaign through official channels as of this report.