Rough Draft Creative Agency Builds Full Brand Identity for Fast-Food Brand Laito

Rough Draft Creative Agency announced a new brand identity project for Laito, a fast-food brand, according to a post on the agency's LinkedIn page dated September 6, 2026.

The scope covers the full identity system: wordmark, icons, color palette, packaging, and merchandise. Rough Draft Creative Agency confirmed it handled all five elements directly, positioning this as a ground-up brand build rather than a single-asset engagement.

The announcement did not name a specific campaign. No creative director, account lead, or Laito executive was cited in the post. Budget, timeline, and market rollout details were not disclosed.

Rough Draft Creative Agency's LinkedIn page lists the Laito project alongside its broader portfolio of brand identity work. The post frames the engagement as encompassing both visual design (wordmark, icons, color palette) and physical brand touchpoints (packaging, merchandise). This combination spans digital and retail environments.

Laito has not issued a separate statement confirming the partnership. No holding company affiliation was listed for either party in the source material.

The post appears on the agency's company page as a standard project showcase, without additional context on client acquisition, pitch process, or prior work history between the two parties.

Free Agency Media is tracking this signal as part of its ongoing monitoring of independent agency activity across LinkedIn and other public channels. Additional verification of the scope, timeline, and creative outputs will be added as it becomes available.