Brand22 Creative Agency Named Partner for Lara by Vitor Matos Across Five Disciplines

Brand22 Creative Agency has taken on a five-part scope for Lara by Vitor Matos, the haute cuisine restaurant helmed by chef Vitor Matos. According to a LinkedIn post from Brand22 dated August 15, 2026, the agency's remit covers photography, video, social media management, press relations, and website creation for the property.

The scope spans both creative production and earned media. Photography and video fall under content capture. Social media management covers ongoing platform strategy. Press relations places Brand22 in charge of media outreach for the restaurant. Website creation rounds out the assignment, giving the agency control of Lara by Vitor Matos's primary digital presence alongside its social channels.

No campaign name was specified in the announcement. The post did not include contract length, budget, or start date for the engagement.

Brand22 Creative Agency disclosed the work directly on its LinkedIn page, positioning the Lara by Vitor Matos account within its broader client roster. The agency did not name other team members or collaborators on the account in the post.

Lara by Vitor Matos operates under chef Vitor Matos, whose name anchors the restaurant's brand identity. The scope of work handed to Brand22 spans both visual content and press outreach.

Free Agency Media is tracking this listing as a verified signal based on the agency's own public disclosure. No additional sources have confirmed the scope details beyond the original LinkedIn post.