We Are Social's Lay's Work Earns 15 Cannes Lions Shortlists

We Are Social has landed 15 Cannes Lions shortlists for its work with Lay's, according to a LinkedIn post from Lucy Doubleday published July 25, 2026.

The post did not name a specific campaign. Doubleday's announcement credited the shortlist count to the agency's broader body of work for the PepsiCo-owned snack brand.

Cannes Lions shortlists represent the first stage of judging at the festival, ahead of the announcement of Bronze, Silver, and Gold Lions later in the ceremony. A shortlist total of 15 reflects the volume of recognition We Are Social's Lay's work received during this stage of judging.

We Are Social operates as part of the Nine network, with offices in London, New York, Singapore, and other markets. The agency's client roster includes Lay's alongside other global consumer brands, and its work for those accounts is largely built around social-first creative.

Searches for "lays advertising campaign" have shown consistent monthly volume, with interest in social Lay's advertising continuing alongside broader conversation about the brand's marketing output. The Cannes Lions shortlist news adds a new data point to that search activity.

Neither We Are Social nor Lay's has released additional details on which specific pieces of work received shortlist recognition, or across which Cannes Lions categories the nominations fall. The full list of winners will be announced during the festival's award ceremonies.

Free Agency Media will update this report as additional details on the shortlisted work, categories, and final results become available.