Lesaka Technologies Launches Brand Campaign With Grid Worldwide and Egg Films

Lesaka Technologies has launched a new brand campaign built around a series of unscripted films. Grid Worldwide led creative development as brand agency. Egg Films handled production.

The campaign uses unscripted films as its core creative format, according to details shared by Xavier Marot on LinkedIn.

Grid Worldwide is credited as the brand agency on the account. Egg Films is credited as the production partner responsible for bringing the unscripted concept to screen. Both agencies worked together on the campaign, which marks a new push into brand-building for the fintech company.

Lesaka Technologies operates in the financial technology sector. The campaign represents the company's latest move into consumer-facing brand advertising.

No additional details on media spend, campaign duration, or the number of films in the series have been disclosed. The announcement was shared via LinkedIn on August 5, 2026.

Grid Worldwide has produced brand campaigns for financial and technology clients. Egg Films has worked across commercial and unscripted production formats. Their joint credit on the Lesaka campaign adds to both agencies' work in the financial sector.

Further details on the campaign's rollout, including channels and markets, have not yet been made public. Free Agency Media will continue to track additional signals related to Lesaka's brand campaign as they emerge.