Think Tree Media House Develops Content IP for Licious Built on Food Psychology and Ritual

Think Tree Media House has built a content IP for Licious, the D2C meat brand, according to a post published on the agency's LinkedIn page. The project draws on psychological, anthropological, and pop culture theories to examine food habits and rituals tied to meat consumption.

The scope covers the full production chain. Think Tree Media handled scripting, production, and video editing for the initiative, indicating the agency worked across multiple stages of the Licious account rather than a single service.

The agency framed the work as connecting academic theory to consumer behavior, an approach that ties cultural and behavioral research directly to brand content rather than treating it as a standalone campaign concept. No campaign name, launch date, or media spend was disclosed in the announcement.

Think Tree Media House posted the update on August 27, 2026, without additional detail on distribution channels or the length of the engagement with Licious. The post did not specify whether the content IP represents a one-time production or an ongoing series.

Licious has worked with multiple agency partners across its marketing history, though this post did not reference prior work or comment on how the new content IP fits alongside existing brand campaigns. Think Tree Media House's LinkedIn page lists the Licious project alongside other client work, without further public commentary from either party as of this writing.

The announcement did not include performance metrics, budget figures, or headcount details for the project team at Think Tree Media House.