Leron Leron Sinta Creates Filipino Folklore Film for Ligo Sardines' 70th Anniversary

Independent agency Leron Leron Sinta has created a new brand campaign for Ligo Sardines. The campaign, called "Butterfly," centers on a short film built from Filipino folklore to mark the sardine brand's 70-year presence in the Philippine market, according to marketing-interactive.com.

The film moves away from standard product-shot advertising, instead using myth as the narrative frame for a heritage anniversary. Ligo Sardines has operated in the Philippines for seven decades, and the campaign positions that longevity as the core story rather than a secondary detail.

No media budget, rollout markets, or campaign timeline have been disclosed. The post from marketing-interactive.com does not specify whether "Butterfly" will run as a single film or extend into additional formats.

Ligo Sardines advertising has not previously used a Filipino folklore concept at this scale, based on publicly available campaign history.

Leron Leron Sinta's credit on the project places another independent agency on a heritage brand assignment, a category of work also handled by regional network agencies. The agency has not released additional details beyond the short film concept and its connection to the brand's anniversary.

No performance data, award submissions, or client statements have been published as of this report.