ARC Creative, Hudson Rouge, and d7 Team Up for Lincoln's 2026 Summer Sales Event Campaign

ARC Creative has partnered with Hudson Rouge and production company d7 on a new Lincoln advertising campaign for the brand's 2026 Summer Sales Event. The work was directed by Adrijan Assoufi.

The campaign was announced via ARC Creative's LinkedIn page on July 10, 2026. Details of the partnership credit three distinct organizations: ARC Creative and Hudson Rouge on the agency side, with d7 handling production duties under Assoufi's direction.

Hudson Rouge has served as an agency partner to Lincoln for over a decade, working across the brand's model lineup and seasonal sales campaigns. ARC Creative's involvement in this cycle marks a collaborative structure between the two shops for the automaker's summer push.

The Summer Sales Event is an annual promotional campaign for Lincoln, typically spanning national broadcast, digital, and dealership marketing materials timed to mid-year sales incentives. No creative assets, media budget, or campaign duration were disclosed in the announcement.

Assoufi's directorial credit places him alongside d7's production slate. Further details on the production company's prior automotive work were not included in the post.

The campaign reflects a multi-agency collaboration structure, with ARC Creative and Hudson Rouge sharing agency responsibilities for Lincoln's summer campaign.

Neither ARC Creative, Hudson Rouge, nor Lincoln have released additional statements beyond the original LinkedIn post. No airdate or launch markets for the campaign were specified at time of publication.

Free Agency Media will update this report as additional campaign details, including creative execution and media placement, become available.