Listen Labs Launches $1M Brand Campaign Across NYC Screens, Testing Copy With Its Own AI Tool

Listen Labs is running its first brand campaign, a $1M buy across New York City screens, according to a LinkedIn post from co-founder Asad Tacy dated August 5, 2026.

The campaign marks Listen Labs' entry into out-of-home advertising. The company builds AI moderation software for market research, and it is using that same product to test the campaign's copy before and during the run. Tacy said the team is tracking effectiveness in real time using the platform's own analysis tools.

The setup means Listen Labs' advertising campaign creative gets evaluated by the company's own AI moderation system, the same product it sells to enterprise research teams. Tacy's post frames the effort as a direct application of the product to Listen Labs' own marketing spend.

No agency partner was named in connection with the buy. Tacy's post did not specify media placement details beyond NYC screens, nor did it name specific locations or screen networks. The post did not disclose campaign creative, run dates, or a breakdown of the $1M spend across production and media.

Listen Labs has not issued a separate press release confirming the campaign figures. The LinkedIn post from Tacy is the only public source cited for the announcement.

The move places Listen Labs among a number of AI-focused companies buying physical ad space in New York to build consumer-facing brand awareness, distinct from the B2B sales motion typical of enterprise software firms. Data on the campaign's performance, including any results from Listen Labs' own tracking, has not been made public.