ZGM Confirms New Brand Work for Little Potato Company

ZGM is behind new brand work for the Little Potato Company. Dan King, an agency lead at ZGM, disclosed the engagement in a LinkedIn post dated July 22, 2026. The post confirmed the relationship but did not name a specific campaign.

No creative details, budget figures, or launch timeline have been shared publicly. King's post referenced the work as recent, without specifying whether it covers a single market or a broader potato company advertising campaign across Canada and the U.S.

Little Potato Company, based in Edmonton, Alberta, is known for its Creamer potato line sold across North American grocery chains. The brand has run national advertising campaigns before, typically built around retail visibility and category education for small-format potatoes.

ZGM is an independent agency with offices in Winnipeg, Calgary, and Toronto. The shop works across brand strategy, creative, and media for consumer packaged goods clients, though its client roster is not fully public.

This marks the first public confirmation of a ZGM and Little Potato Company relationship. ZGM and Little Potato Company have not stated whether the engagement is a new client win or an extension of existing work. No representative from Little Potato Company has commented on the scope of the engagement.

Free Agency Media will update this report if ZGM, Little Potato Company, or Dan King share additional details on the campaign, including creative direction, media channels, or contract terms. As of this writing, the July 22 LinkedIn post remains the only public record of the company advertising campaign in question.