BMB Launches 'Britain, Fancy a Knockabout?' for LTA, Fronted by Stacey Solomon and Joe Swash

BMB Agency has created a new accessibility campaign for the Lawn Tennis Association (LTA), titled 'Britain, Fancy a Knockabout?' The campaign features Stacey Solomon and Joe Swash and is designed to promote inclusive tennis participation across Britain.

The work was reported by Roastbrief on LinkedIn on July 28, 2026.

The campaign centers on accessibility, positioning tennis as a sport open to a broader range of participants regardless of skill level or background.

Solomon and Joe Swash are UK media personalities recognized for television and radio work. Their casting extends the campaign's reach beyond core tennis audiences.

BMB is the agency of record on this brief. The LTA is the national governing body for tennis in Great Britain, responsible for growing participation in the sport at grassroots and elite levels.

No additional details on media spend, campaign duration, or specific channel strategy were included in the source post.

The LTA has run participation-focused campaigns in prior years as part of its ongoing effort to widen the sport's audience beyond traditional club settings. This latest work continues that pattern, using celebrity casting to extend reach into audiences who do not already follow tennis.

Free Agency Media will update this report if additional details on campaign scope, media buy, or results become available.