Hofmarschall Brings Magnum and Ottolinger Together for Art Basel Installation

Hofmarschall partnered with Magnum and design studio Ottolinger on a collaboration unveiled at Art Basel. The project includes an accessories collection and a physical installation staged at the Basel Social Club, according to a LinkedIn post from Lena Burgemeister, whose agency worked alongside Hofmarschall on the launch.

The collaboration pairs Magnum, the ice cream brand under Unilever, with Ottolinger, the Berlin-based fashion house known for its work at the intersection of streetwear and couture. Art Basel draws collectors, gallerists, and brand teams to Switzerland each summer, making it a recurring stage for luxury and consumer brands looking to place work in front of a design-literate audience.

Details on the accessories collection, including pricing, availability, and specific product categories, have not yet been disclosed. The installation's run dates at Basel Social Club were not specified in the announcement.

Hofmarschall is an independent creative agency. The Magnum collaboration adds to a run of Hofmarschall Magnum advertising work that has placed the agency inside brand campaigns spanning both traditional retail activations and cultural placements like Art Basel.

Magnum has used design partnerships as a recurring strategy, previously working with fashion and art names to reach audiences outside traditional retail and food contexts. The Ottolinger collaboration follows that pattern, positioning the ice cream brand within a fashion and art context rather than a strictly food or retail one.

Neither Hofmarschall nor Magnum has issued a formal press release confirming campaign scope, budget, or duration as of this writing. Free Agency Media has reached out for additional details on the collaboration's rollout and will update this post as information becomes available.