BBA Agencia Launches 'Hay Marcas Que Eliges' Print Series for MartiDerm

BBA Agencia (Brand Building Ad) has created a new print campaign for MartiDerm titled 'Hay Marcas Que Eliges.' The client on record is Laboratorios Bagó del Ecuador.

The campaign is a series of prints built around repositioning how consumers talk about skincare. The work was shared publicly on August 1, 2026, via a LinkedIn post from Vanessa Cifuentes.

BBA Agencia's client work spans skincare and consumer health categories. This MartiDerm campaign is the latest addition to that portfolio, continuing a pattern of print-first executions for MartiDerm rather than digital-first rollouts.

MartiDerm is distributed in Ecuador through Laboratorios Bagó. The campaign was developed with an independent agency rather than through a holding company network. No financial terms, campaign budget, or media spend figures were disclosed alongside the announcement.

The 'Hay Marcas Que Eliges' concept, translating to 'There Are Brands You Choose,' frames the MartiDerm campaign around brand loyalty and consumer decision-making within the skincare category. Details on the number of executions in the print series, placement markets, or flight dates were not included in the original post.

BBA Agencia has not issued a separate statement beyond the LinkedIn announcement. Laboratorios Bagó del Ecuador has not commented publicly on the campaign's rollout or objectives.

Free Agency Media will update this post if additional campaign details, media placements, or client statements become available.