XOMAD's The Plug Drives 1,500+ Posts, 8.2M Reach for Medicaid Campaign

The Plug by XOMAD, the agency's creator community arm, ran a Medicaid advertising campaign that generated more than 1,500 social posts and shares. The campaign reached 8.2 million people, according to a post on The Plug by XOMAD's LinkedIn showcase page.

The campaign focused on delivering healthcare information through creator-driven content rather than traditional media placements. XOMAD did not specify the exact number of creators involved or the campaign's flight dates in the disclosed post.

The Plug by XOMAD operates as a creator network under the XOMAD umbrella, positioned in the healthcare and public information advertising space. This Medicaid campaign adds to the agency's body of work in that category. XOMAD has not released comparative figures from prior healthcare-focused efforts.

No information was provided on the specific Medicaid program, state agency, or healthcare client that commissioned the campaign. The 8.2 million reach figure and 1,500-plus post count were self-reported by XOMAD via its LinkedIn showcase.

The disclosure was posted July 14, 2026, without additional detail on media spend, campaign duration, or creative approach. XOMAD has not responded to requests for further breakdown of the reported numbers.

Free Agency Media could not independently verify the reach or engagement figures at time of publication. The campaign's placement within XOMAD's broader Medicaid advertising portfolio, and whether additional phases are planned, was not addressed in the source material.