Party Land Creates New Men's Wearhouse Campaign

Party Land, the creative agency of record for Men's Wearhouse, launched a new campaign for the menswear retailer. Breaking and Entering Media reported the news and spoke with Matt Repicky, Chief Brands Officer at Men's Wearhouse.

Party Land won the Men's Wearhouse account in 2024. The New York-based independent agency operates as creative AOR for the brand, which has more than 700 retail locations across North America.

The campaign details: creative approach, media strategy, and launch markets were not disclosed in the Breaking and Entering Media coverage. Repicky's comments focused on the brand's marketing direction under the new creative partnership.

Men's Wearhouse previously worked with Cavalry, another independent agency, before consolidating creative duties with Party Land. The retailer has shifted creative partners multiple times since 2020 as it repositions the brand for a younger customer base.

Party Land's client roster includes work for fashion and retail brands. The agency was founded in 2018 and has grown its presence in the direct-to-consumer and lifestyle categories. Men's Wearhouse represents one of the shop's larger retail accounts by store count.

The campaign timing coincides with Men's Wearhouse's spring selling season. The brand competes in a menswear retail market that has seen consolidation among traditional suit retailers and increased competition from online-first brands.