Commit Agency Adds MPet Group, Takes Social Lead Across Four Pet Brands

Commit Agency has been named agency of record for MPet Group's social media work across four brands: TruRanch, CollaChews, ProHide, and RightHide. The agency will also handle additional digital and creative support for TruRanch specifically.

The news came via a LinkedIn post from Commit Agency on August 19, 2026. No campaign name was disclosed, and financial terms of the MPet Group advertising relationship were not shared.

MPet Group's roster spans multiple categories within the pet space. TruRanch and RightHide compete in raw and freeze-dried pet nutrition. CollaChews and ProHide sit in the treats and chews category. Commit Agency's mandate covers social strategy and execution for all four, with TruRanch receiving the broadest scope of work including digital and creative.

Commit Agency did not specify whether the MPet Group business was won through a competitive pitch or an existing relationship. The agency also did not name specific team leads, budget figures, or a start date for the work.

This is the first publicly disclosed Commit Agency-MPet Group pairing to surface since MPet Group's brand portfolio expanded to include RightHide. Commit Agency's LinkedIn post did not indicate whether other agencies remain involved with MPet Group brands outside the scope described.

Neither Commit Agency nor MPet Group has issued a follow-up statement beyond the original post. Free Agency Media has not independently verified deal terms beyond what was disclosed publicly.