DO.AGENCY Named Creative AOR for mycar Tyre & Auto

DO.AGENCY has been appointed creative agency of record for mycar Tyre & Auto. The news was first reported by Little Black Book on August 26, 2026.

mycar Tyre & Auto's head of marketing pointed to DO.AGENCY's understanding of the business as the deciding factor in the appointment. The scope of the brief, the length of the contract, and which agencies were displaced or in contention have not been disclosed.

Little Black Book did not disclose additional details on the review process, including whether the account was previously held by another shop or whether this marks mycar Tyre & Auto's first formal creative AOR relationship.

The appointment adds DO.AGENCY to the list of independent shops picking up automotive services accounts in 2026. No campaign name, launch date, or budget has been announced.

Free Agency Media will update this report as additional details on the mycar Tyre & Auto account emerge.