Merlot Marketing Named Agency of Record for Nānā Kai

Merlot Marketing is now Agency of Record for Nānā Kai, the residential community on Hawaii's Big Island. The announcement came via LinkedIn on August 14, confirming the shop will lead marketing strategy, storytelling, and promotion for the brand.

The scope covers the full marketing and advertising function for Nānā Kai, not a single project or seasonal push. Merlot Marketing's work will now shape how the community is positioned to prospective residents and the broader Big Island market.

Nānā Kai joins Merlot Marketing's roster as the agency takes on ongoing responsibility for the brand's narrative. Agency of Record designations typically signal a long-term relationship rather than a one-off engagement, giving Merlot Marketing continuity across strategy and creative output for the account.

No additional details on contract length, team assignments, or budget were disclosed in the announcement. Merlot Marketing has not released further specifics on the scope of deliverables beyond the strategy, storytelling, and promotion mandate stated in its post.

The AOR news adds Nānā Kai to the list of Hawaii-based brands working with independent shops rather than holding company networks. Free Agency Media will continue tracking developments on this account as additional signals emerge.