Medialab Group Reappointed as Media Planning and Buying Agency for National Trust

Medialab Group has retained the National Trust. The agency confirmed its reappointment as media planning and buying agency for the charity following a competitive pitch process.

The relationship goes back to 2014. Medialab Group says the reselection reflects work its team has put in over that span, and frames the news as forward-looking rather than a retrospective win.

Medialab Group will support the National Trust's 10-year strategy. Per the agency, that includes work tied to restoring nature, making heritage more accessible, and driving membership growth.

No campaign name or creative output was disclosed alongside the reappointment.