270B Named Creative AOR for NatureSweet, Launches 'Taste All the Good' Campaign

270B is now NatureSweet's creative agency of record. The shop's first work under the new mandate: a campaign called 'Taste All the Good,' rolling out across digital and social.

The centerpiece is a set of 3D mascots called Teamatoes. They're built to carry the NatureSweet advertising campaign across platforms, giving the brand a recurring character system instead of one-off creative.

The appointment and launch were reported by Colin Costello on LinkedIn on August 4, 2026. No financial terms of the AOR agreement were disclosed.

NatureSweet sells snacking tomatoes, and the Teamatoes characters lean directly into that product category, personifying the tomato itself rather than building a campaign around a spokesperson or lifestyle scene.

270B's scope as AOR covers creative for digital and social channels, based on the details shared. Additional campaign elements, media placements, or channel expansions have not yet been confirmed.

This marks a new client relationship for 270B and a shift in creative leadership for NatureSweet. Further details on the scope of the AOR relationship, including duration and additional deliverables, have not been made public.