FIIB Student Develops 'The Gift for the Morning After' Campaign Concept for Nivia Sports

Dwaipayan Ghosh, a student at Fortune Institute of International Business, developed a campaign concept for Nivia Sports as part of a Strategic Brand Management class assignment. Ghosh worked with a classmate at FIIB, the Fortune Institute of International Business school based in Delhi, to build out the concept.

The campaign, titled "The Gift for the Morning After," centers on recovery and preparation for young athletes following a game. The concept frames post-game recovery as a moment worth celebrating rather than an afterthought, positioning Nivia Sports products within that recovery window.

Ghosh shared the work on LinkedIn on August 21, 2026, detailing the strategic brief and creative rationale behind the concept. The post identifies the project as a classroom exercise completed for FIIB's Strategic Brand Management coursework, not a client-commissioned campaign or an agency-brand engagement.

FIIB, an international business school, runs brand management coursework that pairs students with real-world brands for case-study style creative development. Nivia Sports, an Indian sporting goods brand, was used as the subject brand for this assignment.

The post does not indicate that Nivia Sports commissioned, reviewed, or adopted the concept. No production budget, media plan, or client sign-off is referenced in the source material.

Ghosh's post is part of a pattern of student-generated creative work surfacing on LinkedIn, where MBA and business school coursework resembles agency-style strategic decks. The Nivia project follows a common format: brand audit, strategic insight, campaign platform, and creative execution, built entirely within an academic setting.

No agency of record is attached to Nivia Sports in connection with this concept.