Omnicom Media Vietnam Wins Nord Anglia Education's 18-School Asia Brief

Omnicom Media Vietnam landed the media agency of record assignment for Nord Anglia Education across Asia. The scope covers integrated media strategy, planning, and buying for 18 international schools operating in multiple Asian markets.

Nord Anglia Education runs a network of premium international schools serving over 88,000 students globally. The Asia portfolio includes schools in China, Thailand, Singapore, Malaysia, Vietnam, and India. The brief consolidates media responsibilities for the region under a single agency partner.

Omnicom Media Vietnam will handle strategy development, media planning, and buying execution across the 18-school network. The agency operates as part of Omnicom Media Group's Asia-Pacific structure, with local teams across the region.

The appointment shifts Nord Anglia Education's Asia media business to a holding company agency structure. International school networks handle marketing at both the corporate level and individual school level, creating dual-layer media requirements. The 18-school scope suggests a regional consolidation play rather than school-by-school agency relationships.

Nord Anglia Education competes in the premium international education segment, where marketing focuses on parent decision-makers evaluating school options for expatriate families or local families seeking international curriculum paths. Media strategies emphasize digital channels, search presence, and targeted local market activation rather than mass-market brand building.

Omnicom Media Vietnam announced the win via LinkedIn on April 3, 2026. Neither party disclosed contract value, incumbent agency details, or pitch timeline.