Weld Stories Staffer Critiques Novig's Sydney Sweeney Campaign Over Women's Sports Representation

Cassie Staples, who works at creative agency Weld Stories, published a LinkedIn post on September 15 critiquing a campaign for sports trading app Novig featuring Sydney Sweeney.

Staples' post addressed the campaign directly, then broadened into a critique of how advertising represents women in sport. The post did not name a specific creative agency of record for the Novig work. Weld Stories itself was not credited as the agency behind the campaign.

Novig, a sports prediction and trading platform, has used celebrity talent in its marketing before. The Sweeney-fronted work marks the specific campaign Staples referenced in her critique.

The post was shared on Staples' personal LinkedIn account, not through Weld Stories' corporate channels. It generated discussion in the comments section, with responses touching on how brands cast and frame women athletes and public figures in sports-adjacent advertising.

Staples did not specify in the post whether her comments were made in a personal capacity or reflected a position held by Weld Stories as an agency. The post remains live on LinkedIn as of publication.

No response from Novig or its marketing team has been published in connection with the post. No agency credit for the Novig campaign was disclosed in the original LinkedIn post or in the visible comment thread.

The post adds to a running conversation within the advertising industry about representation of women in sports marketing, a topic that has surfaced repeatedly as brands increase spend tied to women's sports properties and personalities.

Weld Stories operates as an independent creative agency. Its client roster and current relationship to Novig were not detailed in the September 15 post.