Vazzda Takes Full Creative Reins on nude&rude's 'Pick Your Soulmate' Campaign

Vazzda has partnered with nude&rude on a Valentine's Day campaign called Pick Your Soulmate, handling the entire creative process from concept through execution.

The scope covers concept development, direction, production, and execution. That's the full stack, not a single deliverable. According to a post on Vazzda's LinkedIn page, the agency built the campaign from the ground up rather than executing against a brief handed down from the brand's internal team.

Nude&rude brought in Vazzda for the Valentine's Day window, a period when brands compete for attention with love-and-relationship messaging across every category. Pick Your Soulmate is the name of the resulting campaign, positioned around that seasonal moment.

The announcement did not include budget figures, media spend, or channel breakdowns. It also did not specify headcount on the project or the duration of the engagement. What's confirmed: Vazzda ran point on the creative process in full, and nude&rude is the brand behind the campaign.

This kind of creative mandate, covering concept through execution under one agency, sits at the center of what independent shops pitch against holding company models: a single agency of record for the entire creative process rather than a chain of specialized vendors. Vazzda's LinkedIn post frames the nude&rude engagement in exactly those terms.

No additional campaign assets, media placements, or performance metrics have been published as of this writing. The source post remains the only public record of the partnership's scope.

Free Agency Media will update this report if Vazzda or nude&rude release campaign creative, media details, or performance data tied to Pick Your Soulmate.