Techsys Digital Launches USSD Reward Campaign for Old Buck Gin

Techsys Digital has launched a new promotional campaign for Old Buck Gin. The mechanic is straightforward: consumers buy a bottle, then validate their purchase through USSD by entering the barcode digits printed on the label. Verified entries qualify for instant rewards.

The campaign was announced via Techsys Digital's LinkedIn page on July 13, 2026. No campaign name was specified in the announcement, nor were reward values or regional rollout details disclosed.

The campaign uses USSD, a mobile protocol commonly used for purchase-validation promotions in African markets. Redemption is tied directly to barcode data entered by the consumer, linking the purchase to the prize claim.

Techsys Digital did not disclose the agency of record status, campaign duration, or whether Old Buck Gin's parent company was involved in briefing beyond the LinkedIn post itself. Old Buck Gin has not issued a separate statement confirming campaign details as of publication.

Free Agency Media has reached out to Techsys Digital for additional campaign specifics, including reward tiers, geographic scope, and campaign end date. This report will be updated if further verified details become available.