Ashlar Projects Named Agency of Record for Panther Island, Fort Worth

Ashlar Projects is the new agency of record for Panther Island, the Fort Worth development reshaping downtown's Trinity River waterfront. The announcement came via LinkedIn from Brooke Hollis Hortenstine on September 3, 2026.

The mandate covers brand identity and digital presence for the project. Ashlar Projects will build out the visual identity and digital touchpoints for Panther Island Fort Worth as the development continues.

Specific campaign details have not been disclosed. Neither the scope of the digital work nor a timeline for the brand rollout was included in the announcement.

Panther Island is a large-scale urban development centered on a re-routed section of the Trinity River, designed to create a new island district in downtown Fort Worth. The project has been in planning and construction phases for more than a decade, with public and private stakeholders involved in funding and execution.

Ashlar Projects' selection adds Panther Island Fort Worth to its client roster. The Panther Island initiative was confirmed directly by Hortenstine's post, with no additional agencies or holding company affiliations named in the announcement.

No dollar figures, headcount, or duration of the agency relationship were disclosed in the source material.

This is a developing signal. Free Agency Media will update this report as additional details on the Ashlar Projects Panther Island engagement, including creative direction and launch timing for the Panther Island Fort Worth brand identity, become available.