Sundae Creative Agency Takes PR Mandate for Petit Lem Across Canada and U.S.

Sundae Creative Agency is now leading public relations for Petit Lem, the kids apparel brand, across both Canada and the U.S. The agency announced the mandate via LinkedIn on August 5, 2026.

The brief covers two markets and one clear mandate: build brand awareness and create what Sundae calls 'meaningful moments' for the label. No campaign name has been specified yet.

Sundae's announcement positions the shop as the agency of record for Petit Lem's PR efforts, not a project-based engagement. Sundae will run PR coordination for both markets from a single team.

Details on budget, campaign timeline, and creative direction have not been disclosed. Petit Lem has not issued a separate statement confirming the scope of the partnership.

The move adds Petit Lem to Sundae's roster at a moment when independent shops are increasingly picking up PR and brand-building mandates for consumer apparel brands, work that has historically gone to larger integrated agencies. Sundae's LinkedIn post did not name a holding company affiliation for either party, consistent with an independent-to-independent arrangement.

For agencies tracking the kids apparel category, the Petit Lem mandate is a data point: PR-first engagements, rather than full creative or media buys, are a growing entry point for independents pursuing brand advertising work in this space. Whether the Petit Lem campaign expands into paid or creative territory beyond PR has not been confirmed.

Free Agency Media will update this story as Sundae Creative Agency or Petit Lem release additional details on campaign scope, timeline, or creative output.