CREO Hosts YouTube Creator Collective Brand Edition With Philips

CREO, the agency operating under OMD Create and FUSE, hosted a YouTube Creator Collective Brand Edition event on July 21, 2026. The event brought together brand leaders and creators for co-creation sessions and campaign concept development.

Philips was named among the brand leaders in attendance, according to a LinkedIn post from Hanna Altmann. The event paired creators directly with brand teams, with sessions designed to develop campaign concepts within a single meeting.

No specific campaign name or deliverable was disclosed. The post did not specify which Philips product line or market the collaboration targets. CREO has not released additional details on the outcomes of the session.

CREO operates as a joint entity under OMD Create and FUSE, both part of the Omnicom network. The Creator Collective Brand Edition is an event format connecting YouTube creators with brand marketing teams for early-stage campaign development.

Philips participated in the session as one of the brand teams involved. CREO has not confirmed whether the session will result in a public-facing Philips advertising campaign. Details on the creators involved, the specific brief, and the timeline for any resulting work have not been made public.

Free Agency Media will continue tracking developments tied to CREO's Creator Collective series and any resulting Philips advertising campaign announcements.