Epic Dialogue Builds 'Invest in Something That Lasts' Campaign for POEMS by PhillipCapital

Epic Dialogue has developed a new campaign for POEMS by PhillipCapital, titled 'Invest in Something That Lasts.' The scope of work spans brand strategy, out-of-home placements, and film production, according to a LinkedIn post from Eric Sim.

The brief covers three disciplines for the independent shop: strategy work to define the platform, OOH executions to carry the message into physical spaces, and film production to anchor the brand narrative. Details on media markets, budget, or campaign duration have not been disclosed.

POEMS by PhillipCapital is an investment and brokerage platform under PhillipCapital, a financial services group operating across Asia.

Epic Dialogue's involvement covers the strategic and executional layers of the work, keeping the account inside a single shop rather than splitting the assignment across a strategy agency, an OOH specialist, and a production house.

No additional agencies have been named in connection with the campaign. The LinkedIn post announcing the work did not specify a launch date or the markets where the OOH executions will run.

This is the signal as reported: Epic Dialogue for POEMS by PhillipCapital, brand strategy through film production, under the banner 'Invest in Something That Lasts.' Further details on media spend, creative specifics, or campaign performance have not yet surfaced.