Rhubarb Agency Building Prime Video, Amazon MGM Studios Campaign Strategy Out of APAC Division

Rhubarb Agency has been handling campaign strategy for Prime Video and Amazon MGM Studios, according to a LinkedIn post from Shamsher Walia. The work has been running out of Rhubarb's APAC division in India.

The post describes the relationship as ongoing rather than a single campaign, with Rhubarb shaping strategy across the Prime Video and Amazon Studios portfolio since the division's establishment. No campaign name, launch date, or scope of work was specified in the source post.

Amazon MGM Studios and Prime Video oversee content marketing across theatrical releases, original series, and live sports programming.

Rhubarb operates the account from its APAC division, based in India, for Amazon's streaming and studio operations, which are headquartered in the United States.

No financial terms, contract length, or exclusivity details were disclosed. The source post does not specify whether Rhubarb holds the account outright or operates alongside other agencies of record for Amazon Studios marketing.

Free Agency Media has not independently verified the scope or duration of the relationship beyond the LinkedIn post cited. Additional details, including campaign specifics and confirmation from Rhubarb or Amazon, were not available at the time of this report.

This signal will be updated if Rhubarb, Amazon MGM Studios, or Prime Video issue further confirmation or campaign details.