Dialect Inc Named Agency of Record for ProbablyMonsters, Starting With Crimson Moon

Dialect Inc has been appointed Agency of Record for ProbablyMonsters, the Seattle-based video game studio founded by former Bungie and Blizzard veterans. The appointment covers strategy, research, creative and media across ProbablyMonsters' game titles, beginning with Crimson Moon.

The news was confirmed via Dialect Inc's LinkedIn company page on July 23, 2026.

As AOR, Dialect Inc takes on the full marketing mandate for ProbablyMonsters' output: audience research, creative development and media planning as part of a single agency relationship. Crimson Moon is the first title named in the scope of work. No campaign name, launch date or budget has been disclosed.

ProbablyMonsters has kept a relatively low public marketing profile since its founding, with development timelines for its slate of titles stretching across multiple years. Crimson Moon marks one of the studio's more visible projects to reach the point of requiring dedicated agency support across strategy, creative and media.

The scope described in the announcement, spanning research through media buying, positions this as a single AOR relationship covering all disciplines rather than a single-channel or campaign-specific assignment. Neither Dialect Inc nor ProbablyMonsters has released additional details on team structure, contract length or the scale of the ProbablyMonsters advertising campaign at this stage.

Dialect Inc's LinkedIn post is the only public confirmation of the relationship as of this writing. Free Agency Media will update this report as further details on the ProbablyMonsters advertising campaign, including creative direction and media channels, become available.