Seamless Creative Ships 'Cloudy Surrealism' Report Design for Blu by BCA

Seamless Creative delivered layout design for PT Bank BCA Digital's 2025 Annual and Sustainability Report, built around a theme called Cloudy Surrealism. The work was done in collaboration with designer Hery Susanto, who posted details of the project on LinkedIn on August 5.

The report covers Blu by BCA, the digital-only banking arm of PT Bank BCA Digital. Susanto's post credits Seamless Creative as the agency behind the layout, with his own role focused on design execution for the report's visual system.

Annual and sustainability reports are a recurring category of work for agencies serving financial institutions, alongside campaign work banks commission from creative shops. For a digital banking client like Blu, report design work runs parallel to any digital advertising campaigns the brand fields elsewhere, both feeding into how the institution presents itself to regulators, investors and customers.

Seamless Creative's work adds to agencies picking up bank and financial services accounts in Indonesia's creative market. The Cloudy Surrealism theme uses a surrealist visual treatment, differing from the data-forward layouts often used in annual reports in the banking sector.

No financial terms of the engagement were disclosed. The post does not specify headcount on either the Seamless Creative or Blu by BCA side, nor does it detail the report's release date or distribution.

The project reflects agencies taking on structured, deadline-driven deliverables like annual reports, in addition to campaign and brand identity work for financial clients.