CROING | Creative Agency Details Rhode's 'Brazil Issue' Campaign and ICE Magazine Partnership

Alejandra Salazar of CROING | Creative Agency detailed the agency's creative work on The Brazil Issue, a campaign built for Hailey Bieber's beauty brand Rhode. Salazar shared the details September 10 on LinkedIn.

The campaign centers on heritage-inspired creative direction tied to Rhode's partnership with ICE Magazine. Salazar's post frames the work as a cultural collaboration, connecting Brazilian heritage themes to Rhode's brand identity through the ICE Magazine tie-in.

CROING | Creative Agency is credited with the creative work behind the campaign. The Brazil Issue represents a specific instance of Rhode extending its brand storytelling into international cultural territory, pairing independent creative direction with print media distribution.

Rhode, founded by Hailey Bieber, has built its marketing approach around creator-led storytelling and targeted brand partnerships. The brand has not historically relied on holding company agency-of-record structures for campaign work, a pattern this Rhode campaign follows.

Salazar's post positions CROING's involvement as part of a broader trend: independent shops picking up culturally specific brand work built on heritage fluency. The relationship between CROING and Rhode, as described in the post, was framed around cultural insight rather than traditional media buying.

Details on campaign budget, media placement, and additional creative credits beyond Salazar's account have not been disclosed. Rhode and ICE Magazine have not issued separate public statements confirming scope or timeline for The Brazil Issue. Salazar's LinkedIn post, published September 10, remains the primary public record of the partnership.