BMF Australia Wins Ring's Creative Business, Tasked With New Brand Platform

BMF Australia has won Ring's creative business, according to Mediaweek Australia. The independent shop will develop a new brand platform for the Amazon-owned home security company.

The account win was reported August 25, 2026. Mediaweek's post did not specify the scope of the review, the agencies BMF beat out, or financial terms of the deal. No creative brief or launch date has been announced.

Ring, acquired by Amazon in 2018, sells video doorbells and home security cameras. Specifics on the campaign itself have not been disclosed.

BMF Australia is part of the BMF network, which operates as an independent creative agency in the Australia and New Zealand market. The agency has not issued a public statement on the win beyond the initial report.

Neither Ring nor BMF Australia has confirmed additional details, including whether the brand platform work extends to media buying, digital, or other agency-of-record responsibilities. Ring's prior agency of record in Australia has not been named in available reporting.

Free Agency Media will update this post as verified details on the scope, timeline, and creative direction of the Ring account become available.