Rotterdam Partners Builds Autumn Edition of National Visitor Campaign

Rotterdam Partners is in production on the autumn edition of its national visitor campaign for the city of Rotterdam. The work continues the "Rotterdam. Discover it all!" platform, the destination marketing organization's campaign to drive domestic tourism to the city.

Creative for the campaign is being produced in collaboration with XYZ Creative Agency. The partnership was confirmed via a post on Rotterdam Partners' LinkedIn page, dated August 19, 2026.

Rotterdam Partners serves as the official destination marketing and city branding organization for Rotterdam, running national and international campaigns to position the city as a visitor and business destination. The "Rotterdam. Discover it all!" campaign has served as the organization's primary consumer-facing platform for its tourism messaging.

No budget, media plan, or launch date has been disclosed for the autumn edition. Rotterdam Partners has not specified which channels the campaign will run on or what creative territory the autumn work will cover relative to prior editions of the platform.

The announcement confirms a Rotterdam advertising campaign moving from development into production, with XYZ Creative Agency credited as the creative partner on the assignment. Details on scope, timeline, and media spend have not been made public.

Free Agency Media will continue tracking this campaign as additional details on creative rollout and media placement become available.