inStreamly Campaign Map Shows Samsung Gaming Livestream Buys Across Publicis Groupe, Havas Play, and WPP

inStreamly posted a campaign map on LinkedIn July 29 showing Samsung running gaming livestream marketing through multiple holding company partners. The map names Publicis Groupe, Havas Play, and WPP as the agencies delivering the campaigns.

No specific campaign name, budget, or flight dates were included in the post. inStreamly's map tracks in-stream ad placements across livestream platforms. The Samsung entry places the brand alongside other advertisers using the format.

The map shows Samsung's gaming livestream activity distributed across three separate holding company networks rather than concentrated with a single agency of record. Publicis Groupe, Havas Play, and WPP each appear as delivery partners on the campaigns inStreamly tracked.

inStreamly's LinkedIn page is the sole source for this data. The company positions itself as a platform connecting brands to gaming livestream inventory. The map is a self-reported account of its client activity, not confirmation from Samsung or the agencies named.

Public reporting on Samsung's gaming livestream advertising activity is limited. The July 29 post is one of the few public instances linking the brand directly to this ad format through named holding company partners.

The post did not specify whether the Publicis Groupe, Havas Play, and WPP work represents concurrent campaigns or sequential engagements across different time periods. inStreamly has not published additional detail beyond the map as of this writing.