LimitedEditionDesign's Sigma Sports Campaign Airs During Tour de France Coverage

Paul Greeno of LimitedEditionDesign has a new sports advertising campaign on air. The 30-second spot for Sigma Sports is currently running during Tour de France coverage on TNT Sports.

Greeno announced the work on LinkedIn on July 27, 2026. The post confirms the campaign's placement within TNT Sports' Tour de France broadcast window.

Details on the creative concept, media spend, and campaign duration were not disclosed in the announcement. The agency did not specify whether the placement is a single airing or part of a broader media buy across the three-week race.

Sigma Sports, the UK-based cycling retailer, has not issued a separate statement confirming the partnership. No campaign name was provided.

The spot airs during Tour de France coverage on TNT Sports, a broadcast window that draws viewers across Europe throughout July and is used by multiple advertisers in the cycling and endurance sports categories.

LimitedEditionDesign's role in producing the spot was confirmed directly by Greeno, who is listed as the agency contact on the campaign. No additional creative or production credits were included in the LinkedIn post.

Free Agency Media has reached out to LimitedEditionDesign and Sigma Sports for further details on the campaign, including air dates, media partners, and creative specifics. This post will be updated if additional information is confirmed.