Open Influence Named Pilot Partner in Snap Inc.'s Creator Agency Partner Program

Open Influence is one of the pilot partners in Snap Inc.'s new Creator Agency Partner Program, according to a post on the agency's LinkedIn page dated August 4, 2026.

The program is designed to help brands drive creator-led growth on Snapchat. Open Influence's role as a pilot partner puts the agency in a working group tasked with shaping how the platform structures creator partnerships.

Open Influence has built its practice around influencer and creator marketing across platforms including TikTok, Instagram, and YouTube. Its inclusion in Snap's pilot group extends that focus specifically to Snapchat, where the company is looking to formalize how agencies and brands work with creators on the platform.

Details on the scope of the pilot, including which brands or campaigns will be involved first, have not been disclosed. Snap Inc. has not released a public list of all pilot partners in the program.

Other platforms have also introduced agency partner programs focused on creator content. Snap Inc.'s pilot program applies a similar structure to Snapchat.

Open Influence has not specified a timeline for the pilot or named the brands expected to participate. Snap Inc. has not issued its own public statement on the program beyond what partner agencies have shared.

This is the first confirmed instance of Open Influence's involvement with Snap Inc. at the partner-program level, rather than individual campaign work. Details on how the program's advertising initiatives will be measured or reported have not been made public by either party.