WHY CGI's Spider-Man Web Campaign Tops 100M Views

WHY CGI created a CGI campaign depicting New York City wrapped entirely in spider webs to mark the premiere of Spider-Man: Brand New Day. The visual stunt generated more than 100 million views and drew media coverage, according to a post on WHY CGI's LinkedIn page dated July 16, 2026.

The campaign rendered New York's skyline encased in webbing, visualizing Spider-Man's presence across recognizable city landmarks. WHY CGI's announcement did not name a specific studio partner, agency of record, or media budget tied to the release.

The 100M-view figure comes from WHY CGI's own reporting. The agency did not disclose independent verification of the total, nor did it break down the figure by platform, geography, or paid versus organic distribution.

The post coincided with the theatrical release window for Spider-Man: Brand New Day, the latest film in Sony's Spider-Man franchise. No additional creative or media partners were credited in connection with the work.

WHY CGI's announcement framed the campaign as a standalone viral moment built for social distribution rather than traditional broadcast placement. The company did not specify whether the work was commissioned directly by Sony, a distribution partner, or produced independently ahead of the premiere.

As of publication, no other agency or brand representative had issued a statement confirming campaign details, budget, or reach figures beyond what WHY CGI shared on LinkedIn.