StudioLR Commissions Fashion Illustration for St James Quarter OOH Campaign

StudioLR produced out-of-home work for St James Quarter featuring fashion illustration by Holly Sharpe. The work appeared on a taxi in Edinburgh.

Sharpe, a freelance illustrator, created the fashion illustration in collaboration with StudioLR. The campaign ran as taxi advertising in Edinburgh, where St James Quarter operates as a retail and leisure destination.

StudioLR's client roster includes work across retail and hospitality sectors. The agency describes its work as "gutsy brand" creative: a phrase that appears in its company name and marketing materials.

St James Quarter opened in 2021 as a mixed-use development in Edinburgh's city center. The property includes retail, dining, residential, and office space. The development is owned by Nuveen Real Estate.

The collaboration follows standard creative agency structure: brand hires agency, agency commissions illustrator, work appears in paid media. The taxi placement puts the illustration in street-level circulation across Edinburgh's city center, where St James Quarter is located.

Sharpe's work for the campaign reflects the trend of retail destinations using illustrated creative rather than photography for out-of-home advertising. Fashion illustration has seen commercial application in the past five years, particularly for luxury and lifestyle brands seeking differentiation from photographic campaigns.

No campaign metrics, duration, or budget details were disclosed. The work was confirmed via Sharpe's LinkedIn post on April 13, 2026.