NextCom Produces State of the Digital Economy 2026 Conference in Uganda

NextCom, a digital-first marketing and communications agency, created and executed the State of the Digital Economy 2026 conference. The event ran under the theme "Beyond Connectivity: Turning Access into Opportunity."

The conference brought together local tech innovators and stakeholders to examine the state of the digital economy in Uganda. NextCom built the program to showcase homegrown technology and connect the people building it with the broader market.

The agency handled full execution: concept, programming, and stakeholder coordination. NextCom positioned SODE as a platform for Uganda's digital economy conversation, pairing local innovation showcases with sessions on turning connectivity into economic opportunity.

Details of the event were shared on LinkedIn by a NextCom team member involved in the campaign. The post credits the agency directly with both creating and running the conference, framing it as a campaign built around access and opportunity rather than connectivity alone.

No financial terms, attendance figures, or additional agency partners were disclosed in the source post. The conference name, SODE, doubles as shorthand for the annual event, which NextCom describes as a recurring look at where Uganda's digital economy stands and where it is headed.

The 2026 edition marks the latest instance of NextCom producing original programming rather than traditional brand campaign work, aligning the agency's output with policy and industry-facing content in addition to commercial creative.

Free Agency Media has not independently verified attendance numbers, budget, or additional agencies involved in production. This report reflects the information published in the original LinkedIn post as of July 28, 2026.