Sweet Loren's Names Ruder Finn Agency of Record

Sweet Loren's has selected Ruder Finn as its Agency of Record. The appointment adds to Ruder Finn's Brand Experience practice, which the firm says brings together reputation, brand strategy and storytelling, executive and influencer engagement, media, digital, experiential, technology, and consumer experience work.

The Sweet Loren's account sits within the food category, one of three new partnerships Ruder Finn announced alongside Carters Inc. and Vytalogy Wellness across retail, food, and consumer health and wellness. No named campaign or specific scope of work has been disclosed for Sweet Loren's.

Ruder Finn said the new business reflects the range of its Brand Experience practice. Further detail is available in the agency's press release.