Guerillascope Places Swizzels Podcast Campaign on Secret Mum Club, Russell Howard Show

Guerillascope has executed a podcast marketing campaign for Swizzels Scrumptious Sweets, according to a post on the agency's LinkedIn page dated August 21, 2026.

The Swizzels advertising campaign secured placements on two shows: Secret Mum Club and Russell Howard's 5 Brilliant Things. Both placements were built to promote Swizzels' partnership with Day Out With The Kids, a UK family days-out platform.

Guerillascope did not disclose campaign budget, flight dates, or download figures for either podcast placement. The agency also did not specify whether additional shows were part of the media plan beyond the two named in its post.

Swizzels, the UK confectionery brand behind Love Hearts, Drumstick lollies, and Parma Violets, has run consumer-facing partnerships tied to family and out-of-home activity occasions in past campaigns. The Day Out With The Kids partnership was named as the campaign's promotional focus, though the specific terms of that partnership were not detailed in the announcement.

Russell Howard's 5 Brilliant Things is hosted by comedian Russell Howard. Secret Mum Club is a parenting-focused podcast. Guerillascope's post did not include audience size, listenership demographics, or reach figures for either show.

Guerillascope is listed on LinkedIn as a marketing agency. The company's post did not specify the length of the campaign, whether it included additional media channels beyond podcast placements, or the campaign's stated objectives beyond promoting the Day Out With The Kids tie-in.

No additional agencies were named in connection with the campaign. Swizzels has not issued a separate public statement confirming the details shared by Guerillascope as of this writing.